Don't Blink!
Interview with Jeff Harrow
By: Sam Vaknin
Also published by United Press International (UPI)
Jeff Harrow is the author and editor of the Web-based
multimedia "Harrow Technology Report" journal and Webcast,
available at www.TheHarrowGroup.com. He also co-authored the
book "The Disappearance of Telecommunications". For more than
seventeen years, beginning with "The Rapidly Changing Face of
Computing," the Web's first and longest-running weekly
multimedia technology journal, he has shared with people
across the globe his fascination with technology and his sense
of wonder at the innovations and trends of contemporary
computing and the growing number of technologies that drive
them.
Jeff Harrow has been the senior technologist for the Corporate
Strategy Groups of both Compaq and Digital Equipment
Corporation. He invented and implemented the first iconic
network management prototype for DECnet networks.
He now works with businesses and industry groups to help them
better understand the strategic implications of our
contemporary and future computing environments.
Q. You introduce people to innovation and technological trends
- but do you have any hands on experience as an innovator or a
trendsetter?
A. I have many patents issued and on file in the areas of
network management and user interface technology, I am
commercial pilot, and technology is both my vocation and my
passion. I bring these and other technological interests
together to help people "look beyond the comfortable and
obvious," so that they don't become road-kill by the side of
the Information Highway.
Q. If you had to identify the five technologies with the
maximal economic impact in the next two decades - what would
they be?
A) The continuation and expansion of "Moore's Law" as it
relates to our ability to create ever-smaller, faster, more-
capable semiconductors and nano-scale "machines." The
exponential growth of our capabilities in these areas will
drive many of the other high-impact technologies mentioned
below.
B) "Nanotechnology." As we increasingly learn to "build
things 'upwards" from individual molecules and atoms, rather
than by "etching things down" as we do today when building our
semiconductors, we're learning how to create things on the
same scale and in the same manner as Nature has done for
billions of years. As we perfect these techniques, entire
industries, such as pharmaceuticals and even manufacturing
will be radically changed.
C) "Bandwidth." For most of the hundred years of the age of
electronics, individuals and businesses were able to 'reach
out and touch' each other at a distance via the telephone,
which extended their voice. This dramatically changed how
business was conducted, but was limited to those areas where
voice could make a difference.
Similarly, now that most business operations and knowledge
work are conducted in the digital domain via computers, and
because we now have a global data communications network (the
Internet) which does not restrict the type of data shared
(voice, documents, real-time collaboration, videoconferencing,
video-on-demand, print-on-demand, and even the creation of
physical 3D prototype elements at a distance from
insubstantial CAD files), business is changing yet again.
Knowledge workers can now work where they wish to, rather than
be subject to the old restrictions of physical proximity,
which can change the concept of cities and suburbs. Virtual
teams can spring up and dissipate as needed without regard to
geography or time zones. Indeed, as bandwidth continues to
increase in availability and plummet in cost, entire
industries, such as the "call center," are finding a global
marketplace that could not have existed before.
Example: U.S. firms whose "800 numbers" are actually answered
by American-sounding representatives who are working in India,
and U.S. firms who are outsourcing "back office" operations to
other countries with well-educated but lower-paid workforces.
Individuals can now afford Internet data connections that just
a few years ago were the expensive province of large
corporations (e.g., cable modem and DSL service). As these
technologies improve, and as fiber is eventually extended "to
the curb," many industries, some not yet invented, will find
ways to profitably consume this new resource. We always find
innovative ways to consume available resources.
D) "Combinational Sciences." More than any one or two
individual technologies, I believe that the combination and
resulting synergy of multiple technologies will have the most
dramatic and far-reaching effects on our societies. For
example, completing the human genome could not have taken
place at all, much less years earlier than expected, without
Moore's Law of computing.
And now the second stage of what will be a biological and
medical revolution, "Proteomics", will be further driven by
advances in computing. But in a synergistic way, computing
may actually be driven by advances in biology which are making
it possible, as scientists learn more about DNA and other
organic molecules, to use them as the basis for certain types
of computing!
Other examples of "combination sciences" that synergistically
build on one another include:
- Materials science and computing. For instance: carbon
nanotubes, in some ways the results of our abilities to work
at the molecular level due to computing research, are far
stronger than steel and may lead to new materials with
exceptional qualities.
- Medicine, biology, and materials science. For example, the
use of transgenic goats to produce specialized "building
materials" such as large quantities of spider silk in their
milk, as is being done by Nexia Biotechnologies.
- "Molecular Manufacturing." As offshoots of much of the
above research, scientists are learning how to coerce
molecules to automatically form the structures they need,
rather than by having to painstakingly push or prod these tiny
building blocks into the correct places.
The bottom line is that the real power of the next decades
will be in the combination and synergy of previously separate
fields. And this will impact not only industries, but the
education process as well, as it becomes apparent that people
with broad, "cross-field" knowledge will be the ones to
recognize the new synergistic opportunities and benefit from
them.
2. Users and the public at large are apprehensive about the
all-pervasiveness of modern applications of science and
engineering. People cite security and privacy concerns with
regards to the Internet, for example. Do you believe a Luddite
backlash is in the cards?
There are some very good reasons to be concerned and cautious
about the implementation of the various technologies that are
changing our world. Just as with most technologies in the
past (arrows, gunpowder, dynamite, the telephone, and more),
they can be used for both good and ill. And with today's
pell-mell rush to make all of our business and personal data
"digital," it's no wonder that issues related to privacy,
security and more weigh on peoples' minds.
As in the past, some people will choose to wall themselves off
from these technological changes (invasions?). Yet, in the
context of our evolving societies, the benefits of these
technologies, as with electricity and the telephone before
them, will outweigh the dangers for many if not most people.
That said, however, it behooves us all to watch and
participate in how these technologies are applied, and in what
laws and safeguards are put in place, so that the end result
is, quite literally, something that we can live with.
3. Previous predictions of convergence have flunked. The
fabled Home Entertainment Center has yet to materialize, for
instance. What types of convergence do you deem practical and
what will be their impact - social and economic?
Much of the most important and far-reaching "convergences"
will be at the scientific and industrial levels, although
these will trickle down to consumers and businesses in a
myriad ways. "The fabled Home Entertainment Center" has
indeed not yet arrived, but not because it's technologically
impossible - more because consumers have not been shown
compelling reasons and results. However, we have seen a vast
amount of this "convergence" in different ways. Consider the
extent of entertainment now provided through PCs and video
game consoles, or the relatively new class of PDA+cell phone,
or the pocket MP3 player, or the in-car DVD, ...
4. Dot.coms have bombed. Now nano-technology is touted as the
basis for a "New Economy". Are we in for the bursting of yet
another bubble?
Unrealistic expectations are rarely met over the long term.
Many people felt that the dot.com era was unrealistic, yet the
allure of the magically rising stock prices fueled the
eventual conflagration. The same could happen with
nanotechnology, but perhaps we have learned to combine our
excitement of "the next big thing" with reasonable and
rational expectations and business practices. The "science"
will come at its own pace -- how we finance that, and profit
from it, could well benefit from the dot.bomb lessons of the
past. Just as with science, there's no pot of gold at the end
of the economic rainbow.
5. Moore's Law and Metcalf's Law delineate an exponential
growth in memory, processing speed, storage, and other
computer capacities. Where is it all going? What is the end
point? Why do we need so much computing power on our desktops?
What drives what - technology the cycle-consuming applications
or vice versa?
There are always "bottlenecks." Taking computers as an
example, at any point in time we may have been stymied by not
having enough processing power, or memory, or disk space, or
bandwidth, or even ideas of how to consume all of the
resources that happened to exist at a given moment.
But because each of these (and many more) technologies advance
along their individual curves, the mix of our overall
technological capabilities keeps expanding, and this continues
to open incredible new opportunities for those who are willing
to color outside the lines.
For example, at a particular moment in time, a college student
wrote a program and distributed it over the Internet, and
changed the economics and business model for the entire music
distribution industry (Napster). This could not have happened
without the computing power, storage, and bandwidth that
happened to come together at that time.
Similarly, as these basic computing and communications
capabilities have continued to grow in capacity, other
brilliant minds used the new capabilities to create the DivX
compression algorithm (which allows "good enough" movies to be
stored and distributed online) and file-format-independent
peer-to-peer networks (such as Kazaa), which are beginning to
change the video industry in the same manner!
The point is that in a circular fashion, technology drives
innovation, while innovation also enables and drives
technology, but it's all sparked and fueled by the innovative
minds of individuals. Technology remains open-ended. For
example, as we have approached certain "limits" in how we
build semiconductors, or in how we store magnetic information,
we have ALWAYS found ways "through" or "around" them. And I
see no indication that this will slow down.
6. The battle rages between commercial interests and champions
of the ethos of free content and open source software. How do
you envisage the field ten years from now?
The free content of the Internet, financed in part by the
dot.com era of easy money, was probably necessary to bootstrap
the early Internet into demonstrating its new potential and
value to people and businesses. But while it's tempting to
subscribe to slogans such as "information wants to be free,"
the longer-term reality is that if individuals and businesses
are not compensated for the information that they present,
there will eventually be little information available.
This is not to say that advertising or traditional
"subscriptions," or even the still struggling system of
"micropayments" for each tidbit, are the roads to success.
Innovation will also play a dramatic role as numerous
techniques are tried and refined. But overall, people are
willing to pay for value, and the next decade will find a
continuing series of experiments in how the information
marketplace and its consumers come together.
7. Adapting to rapid technological change is disorientating.
Toffler called it a "future shock". Can you compare people's
reactions to new technologies today - to their reactions, say,
20 years ago?
It's all a matter of 'rate of change.' At the beginning of
the industrial revolution, the parents in the farms could not
understand the changes that their children brought home with
them from the cities, where the pace of innovation far
exceeded the generations-long rural change process.
Twenty years ago, at the time of the birth of the PC, most
people in industrialized nations accommodated dramatically
more change each year than early industrial-age farmer would
have seen in his or her lifetime. Yet both probably felt about
the same amount of "future shock," because it's relative The
"twenty years ago" person had become accustomed to that year's
results of the exponential growth of technology, and so was
"prepared" for that then-current rate of change.
Similarly, today, school children happily take the most
sophisticated of computing technologies in-stride, while many
of their parents still flounder at setting the clock on the
VCR - because the kids simply know no other rate of change.
It's in the perception.
That said, given that so many technological changes are
exponential in nature, it's increasingly difficult for people
to be comfortable with the amount of change that will occur in
their own lifetime. Today's schoolchildren will see more
technological change in the next twenty years than I have seen
in my lifetime to date; it will be fascinating to see how they
(and I) cope.
8. What's your take on e-books? Why didn't they take off? Is
there a more general lesson here?
The E-books of the past few years have been an imperfect
solution looking for a problem.
There's certainly value in the concept of an E-book, a self-
contained electronic "document" whose content can change at a
whim either from internal information or from the world at
large. Travelers could carry an entire library with them and
never run out of reading material. Textbooks could reside in
the E-book and save the backs of backpack-touting students.
Industrial manuals could always be on-hand (in-hand!) and up
to date. And more.
Indeed, for certain categories, such as for industrial
manuals, the E-book has already proven valuable. But when it
comes to the general case, consumers found that the
restrictions of the first E-books outweighed their benefits.
They were expensive. They were fragile. Their battery life
was very limited. They were not as comfortable to hold or to
read from as a traditional book. There were several
incompatible standards and formats, meaning that content was
available only from limited outlets, and only a fraction of
the content that was available in traditional books was
available in E-book form. Very restrictive.
The lesson is that (most) people won't usually buy technology
for technology's sake. On the other hand, use a technology to
significantly improve the right elements of a product or
service, or its price, and stand back.
9. What are the engines of innovation? what drives people to
innovate, to invent, to think outside the box and to lead
others to adopt their vision?
"People" are the engines of innovation. The desire to look
over the horizon, to connect the dots in new ways, and to
color outside the lines is what drives human progress in its
myriad dimensions. People want to do things more easily,
become more profitable, or simply 'do something new,' and
these are the seeds of innovation.
Today, the building blocks that people innovate with can be
far more complex than those in the past. You can create a more
interesting innovation out of an integrated circuit that
contains 42-million transistors today - a Pentium 4 - than you
could out of a few single discrete transistors 30 years ago.
Or today's building blocks can be far more basic (such as
using Atomic Force Microscopes to push individual atoms around
into just the right structure.) These differences in scale
determine, in part, why today's innovations seem more
dramatic.
But at its heart, innovation is a human concept, and it takes
good ideas and persuasion to convince people to adopt the
resulting changes. Machines don't (yet) innovate. And they
may never do so, unless they develop that spark of self-
awareness that (so far) uniquely characterizes living things.
Even if we get to the point where we convince our computers to
write their own programs, at this point it does not seem that
they will go beyond the goals that we set for them. They may
be able to try superhuman numbers of combinations before
arriving at just the right one to address a defined problem,
but they won't go beyond the problem. Not the machines we
know today, at any rate.
On the other hand, some people, such as National Medal of
Technology recipient Ray Kurzweil, believe that the
exponential increase in the capabilities of our machines -
which some estimate will reach the complexity of the human
brain within a few decades - may result in those machines
becoming self-aware.
Don't Blink!
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