Leapfrogging Transition
Technology and Development in Post-Communist Europe
Also published by United Press International (UPI)
In many countries in transition cellular phones are more
ubiquitous than the fixed-line kind. Teledensity is
vanishingly low throughout swathes of Central and Eastern
Europe (CEE). Broadband and e-commerce are distant rumors
(ISDN is available in theory but not so in practice - DSL and
ADSL are not available at all). Rare phone lines - especially
in urban centers - are still being multiplexed and shared by
4-8 subscribers, greatly reducing both quality and usability.
Terrestrial television competes ferociously with satellite TV,
though cable penetration is low. Internet access is
prohibitively expensive and intermittent. Many technologies
rely on network effects (i.e., a critical mass of users). CEE
is far from reaching this elusive point.
When communism imploded in 1989, pundits were quick to spot
the silver lining. The countries in transition, they said,
could now leapfrog whole stages of development by adopting
novel technologies and through them the expensive Western
research they embody. The East can learn from the West's
mistakes and, by avoiding them, achieve a competitive edge.
In his seminal book, "Leapfrogging Development - The Political
Economy of Telecommunications Restructuring", J.P. Singh,
examined the acceleration of development through the adoption
of ready-made, off the shelf, technologies. His melancholy
conclusion was that development preferences are the outcomes
of an intricate inter-play between sectoral pressure groups
and coalitions of interest groups - and not the result of
progress ex machina. He distinguished three types of states -
catalytic, near-catalytic, and dysfunctional. Though he deals
exclusively with Asia and Latin America, his typology is
applicable to post-Communist Europe.
I. An Overview
The Central and East European market will double itself (to
$17 billion) by 2003, says IDC. Pyramid Research predicts a
$60 billion communications market by 2005. "Information
Society", ICT (Information and Communication Technologies),
"leapfrogging", and "better online than in line" are buzzwords
and slogans oft-used throughout the region. A horde of NGO's -
local and international - collaborate with domestic government
and local authorities, with foreign governments,
multinationals, and international organizations to make the
dream of a digital Europe come true.
Russia pledged to attract $33 billion in investments in its
telecommunications infrastructure and services by the year
2010 (the "Electronic Russia" initiative). The US Commercial
Service, in the American Embassy in Moscow, predicts an annual
growth rate of the Russian ICT sector of 15-20 percent through
2003. Conferences abound (an important one regarding municipal
collaboration in constructing an information highway is to be
held in the Czech Republic on March 26-27).
Even devastated Armenia succeeded to export $20 million worth
of IT goods in 2001 (its IT sector has grown by 30% last
year). It hosts branches of Silicon Valley household names
such as Credence, HPL, and Virage Logic. More than 4000
professionals are employed in 200 companies. Of 60 software
development outfits - 26 were founded with American capital.
LEDA, a prominent local IT firm, finances IT programs at the
Armenian State Engineering University.
All EU candidates strive to get incorporated in existing
European networks (such as ELANET, Telecities, IDA, and ERISA)
and new, candidate-only, initiatives (such as eEurope+). The
EU has applied its "universal (i.e., also affordable) service"
rule to Internet access. EU members adopted a variety of
measures to increase Internet awareness and usage. Portugal,
for instance, granted individuals with tax incentives coupled
with free e-mail accounts and Web hosting services to
encourage them to purchase PC's. The Dutch established public
computer literacy centers for the disenfranchised (e.g., the
unemployed) and provided them with discounted and subsidized
hardware and connection time.
In one of its more grandiose moments, the heads of governments
of the EU countries have decided in Lisbon (2000) that "each
citizen should have access to the Internet and the whole
European Union should become computer-literate", in the words
of the Czech conference organizers.
This is an ambitious undertaking not only because Europe in
general is behind the USA where Internet matters (with the
exception of wireless Internet) are concerned - but because
the countries which used to be behind the Iron Curtain, now
lurch in the Digital Divide.
According to Vasile Baltac from the Information Technology and
Communications Association of Romania ("The Balkan and Eastern
Europe - Digital Divide or Digital Opportunity"), Romania has
invested $25 per capita in ICT in 1999 (compared to Greece's
$567 and the EU's average of $1215). There were only 2.5
Internet users per 1000 inhabitants in Romania and Bulgaria -
compared to 56.4 in Westward-looking Slovenia.
New technologies are used mostly by the elites in CEE (as
pointed out by Zassourski and Vartanova in "Transformation in
the Context of Transition") - and perhaps advertently so.
Still, Baltac fingers the managerial class as the main
obstacle to leapfrogging (i.e., the rapid dissemination and
assimilation of advanced technologies). They pay lip service
to modernization but feel threatened and repelled by it. On
the positive side, Baltac notes the annual yield of qualified
professionals (who mostly find work in the West) and the
emergence of telework and e-commerce. The technological vacuum
makes the CEE countries receptive to state of the art
technologies. GSM penetration in Romania surpassed the level
of fixed line coverage in 1989. The number of cable TV
subscribers in the region is projected to double (to 20
million) by 2005.
But the true picture is often obscured by anecdotal evidence,
wishful thinking, phobias (e.g., the West European fear of
mass migration from East Europe), lack of reliable statistics,
and absence of qualified analysts and investment bankers.
Factors like hostile terrain and climate, cross-subsidies,
lack of real competition, corruption, red tape, moribund
financial systems, archaic legal ones, dearth of credit card
holders, urban-rural gaps, and English language illiteracy -
rarely appear in neat, colorful, presentations.
Pyramid Research is bearish on broadband. "Internet access is
and will remain for the foreseeable future a predominantly
narrowband, dial-up affair, even in the most advanced
countries (in Central Europe)". This despite plans by regional
operators to offer DSL, FWA (Fixed Wireless Access), cable TV
and leased-line broadband access (already offered in the Czech
Republic by cable networks) and despite a regulatory welcome
in all three CE candidates (Hungary, Poland, and the Czech
Republic).
Luckily, mobile telephony - the other pillar of the
leapfrogging theory - is getting increasingly concentrated in
the hands of fewer operators (though at least 3 per every
major market). Pyramid projects that by 2006, 94 percent of
Russia's cellular phone market will be in the hands of the
five leading providers (compared to 85 percent at the end of
2001). Mobile penetration will increase (to c. 10 percent) and
prepaid customers will account for the vast majority of users.
Revenues from cellular networks exceed revenues from fixed
line networks in certain markets. SMS is booming. Second and
third mobile operator licenses are tendered by all cash
strapped governments in the region (though a Polish attempt to
sell an UMTS license ended in a fiasco). Poland introduced a
wireless local loop service. Macedonia just handed a second
mobile operator license to the Greek OTE.
"By the end of 2005, the total number of mobile subscribers in
CEE will exceed 50 million (compared to 30 million by end-
2001) and mobile Internet accounts will constitute
approximately 21 percent of total mobile accounts", projects
Pyramid. The Czech Republic will have 78 mobile users per 100
population - and Hungary 66. In a second tier of countries -
the likes of Bulgaria, Romania, Ukraine, and Russia - a mobile
phone will remain a luxury and a status symbol.
Hitherto domestic operators - from the Greek OTE to the
Russian MTS - are becoming regional. Multinationals, such as
the British Vodafone and the French Orange - have entered the
regional fray. Some CEE markets are as saturated (and
customers as savvy and demanding) as many advanced Western
European ones. A host of value added services (VAS) is thrust
upon the - sometimes reluctant - users, leading naturally to
WAP (recently introduced throughout much of CEE), 2.5G, and 3G
(wi-fi or wireless Internet) services.
Moreover, Pyramid sees an intriguing opportunity in VoIP
(Voice over IP) telephony. It says:
"As the incumbents in the CEE markets continue to dominate
long-distance circuit-switched telephony, VoIP offers a unique
opportunity for new operators to gain a foothold in this
traditional monopolistic stronghold."
Internet Telephony Service Providers (ITSP's) have sprung up
all over the region (an Israeli firm is now planning to offer
VoIP services in Macedonia, Kosovo, and Albania). Even
incumbents have been offering VoIP - as early as 1998 in the
Czech Republic. In his keynote address to The Economist CEE
Telecommunications Conference, in December 2001, Ofer Gneezy,
President and CEO of iBasis (a global ITSP), cited industry
analysts projecting VoIP average annual growth rates in CEE of
80 percent through 2006.
This, coupled with a growing number of Internet users and
access providers (spurred on by telecoms liberalization and
growing incomes), may revolutionize the landscape in the next
5-10 years. Pyramid expects annual Internet adoption growth
rates of 40 percent through 2005 (that's 30,000 new users a
day!). Internet related revenues will reach $10 billion by
2005 (five times today's $1.8 billion - but only one seventh
the Internet market in Western Europe).
Internet penetration in Central Europe will reach 15 percent
in 2005 (from 4 percent today and 3 percent in Russia) - and
40 percent in Western Europe (compared to 18 percent today).
Mobile Internet accounts will constitute one third of the
total in CEE - c. 20 million users. Harald Gruber of the
European Investment Bank is even more optimistic, saying
("Competition and Innovation: The Diffusion of
Telecommunications in CEE", March 2000): "About 20 percent of
the population will adopt mobile telecommunications".
II. The Future
Leapfrogging is not a linear function of the ubiquity of
hardware and software. Though not a homogeneous lot, some
lessons common to all countries in transition are already
evident.
Technology is a social phenomenon with social implications. It
fosters entrepreneurship and social mobility. By allowing the
countries in transition to skip massive investments in
outdated technologies - the cellular phone, the Internet,
cable TV, and the satellite came to be perceived as shortcuts
to prosperity, the generators of the dual ethoses of "rags to
riches", and "creative destruction" (dizzying, constant, and
disruptive innovation). They are the future, a youthful
promise, and a landscape of opportunities.
Software developers in CEE countries tried to establish local
versions of "Silicon Valley", or the flourishing software
industry in India. Russian entrepreneurs developed anti virus
software, Yugoslavs offered web design services, electronic
media flourished in the Czech Republic and so on. But, as hard
reality set in, most of these talents left for Western Europe,
the USA, Canada, and Australia - where technology firms
snatched them eagerly. Central and Eastern Europe is a major
net exporter of engineers, programmers, systems analysts, Web
designers, and concepts analysts.
Internet penetration in these countries - even in the most
wired - is still very low by European standards, let alone
American ones. The trauma of communism left them with decrepit
and rarefied infrastructure, a prohibitive, extortionist, and
skewed cost structure, computer illiteracy, inefficient
competition, insufficient investment capital, and entrenched
luddism (e.g., computer phobia). Foreign operators often
exacerbate the situation. ArmenTel, the Greek owned monopoly
in Armenia, keeps Internet access costs prohibitively high,
ignoring court actions by the government and loud complaints
by disgruntled customers.
The Center for Democracy and Technology (in its report
"Bridging the Digital Divide: Internet Access in Central and
Eastern Europe") says that, as contrasted with India (or
Malaysia), the countries of the CEE did not invest in
computerizing their schools, public libraries, and higher
education institutions, or in subsidizing private computer-
training colleges.
More crucially and less reversibly, decades of central (mis-
)planning rendered the societies of Central and Eastern Europe
inert and dependent, apart from their traditional
conservatism. Many - especially older mid- and high-level
managers and engineers - feel threatened by technology.
Technology makes people redundant.
To a few open minded (i.e., foreign owned) firms, computer
networking stands for decentralized channels of distribution
and marketing as well as potential global penetration. But
even there, only a minuscule number of businesses took
advantage of e-commerce (though the countries of Central
Europe and the Baltic may be the global pioneers of m-commerce
due to their wireless networks).
E-commerce is leapfrogging's litmus test because it represents
the culmination and confluence of hardware, software, and
process engineering. To have e-commerce, a country needs rich
computer infrastructure, a functioning telecommunications
network, and cheap access to the Internet. Its citizens need
to be reasonably computer literate, possess both a consumerist
mentality (e.g., inability to postpone gratification), and a
modicum of trust between the players in the economy - and hold
credit cards.
Alas, the countries in transition lack all of the above to
varying degrees. The Economist Intelligence Unit ranked Russia
42nd (out of 60 countries) in its year 2000 "e-readiness
survey". Other CEE countries fared little better.
Penetration and coverage rates (the number of computers and
phone lines per household), network reliability, and the
absolute number of Internet users - are all dismally low.
Access fees are prohibitively high. Budding Internet
enterprises in the countries in transition are happy
exceptions that prove the depressing rule. They usually
respond to erratic local demand. Few have expanded
internationally. Even fewer engage in research and
development.
Technology was supposed to be the great equalizer (with the
rich, developed countries). It did not deliver on this
promise. Unable to catch up with Western affluence and
prosperity, the denizens of CEE are frustrated. They feel
inferior, neglected, looked down upon, dictated to, and, in
general, put down. New, ever-cheaper, technologies, thought
the locals, would surely restore the rightful balance between
impoverished East and filthy rich West. But the Internet - and
even technologies such as cellular telephony - belong to those
who can effectively deploy them (i.e., consumers in developed,
infrastructure-rich, countries).
The news get worse.
The Internet is gradually permeated by commercial interests
and going wireless. This convergence of content and business
interests - means less access to the underprivileged. The
digital divide is growing by the day. New technologies have
done little to bridge this gap - on the contrary: they
enhanced the productivity and economic growth (this is known
as "The New Economy") of rich countries (mainly the United
States) and left the have-nots in the dust.
The countries in transition also lack the proper legislative
and law enforcement infrastructure (backed by the right
cultural background). Property rights, contracts, intellectual
property - are all new, often indigestible, concepts, emblems
of Western hegemony and monopolistic practices. Widespread
copyright violation, software piracy, and hacking are both
status symbols and political declarations of sorts.
Admittedly, the dissemination of illicit intellectual products
may have served to level the playing field. But now it is
hindering entrepreneurship and holding back development.
After Asia, the countries in transition are the second largest
centre of piracy. Software, films, even books - are copied and
distributed quite freely and openly. There are street vendors
who deal in the counterfeit products - but most of it is sold
through stores and OEMs. This despite massive efforts (e.g.,
in Russia, Bulgaria, Ukraine, and, lately, in Macedonia) by
software developers, licensed film libraries, and distributors
- to fight these phenomena.
Intellectual property may go the way the pharmaceutical
industry has. Content owners and distributors may team up with
sponsors (multilateral institutions, private charities and
donors). The latter will subsidize intellectual property and,
thus, make it affordable to the denizens of poor countries.
This is already happening in scholarly publishing.
This is very promising. But it far from leapfrogging
development. In hindsight, leapfrogging may have been nothing
but another of those intellectual fads whose time has gone
before it ever came.
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